Third Thursday Interview: Katie Siegel

Learning about Google products is often easier when it comes from someone else's personal experience, and it's even better when such person is a professional constantly using the latest tech products. For this reason, Googly News brings you "Third Thursday Interview," a monthly posting every third Thursday of the month to bring you even more Googly News from very Googly people.


Googly News' very first "Third Thursday Interview" is Katie Siegel. Katie is manager of SEO/Search at MTV Networks. As a manager, she works with all of MTVN's brands and does reporting/analytics around their SEO efforts. This means sometimes reporting the effects, and other times projecting the outcomes of projects they’re embarking on.


First word that comes to mind when thinking of Google: Omnipresent. Between Google Analytics, Google’s ad network, and their constant crawling, Google is everywhere all the time.
First Google product you ever used: The first Google product I encountered was AdWords, and it was during a guest lecture at Stern. Google was fairly new at that point, so I didn’t know much about their products. I thought it was a fascinating way to generate revenue.
Google products you currently use: From a work perspective, the Google tool I use the most is AdWords (for keyword ideas and market data). For personal use, I find myself using Google Products and Google Maps the most.
Favorite Google product: Though we don’t really use it at MTV Networks, I really like Google Analytics. The interface is great, and it’s so easy to use. You get a lot of really valuable information at no cost.
Google product idea: I don’t have an idea for a specific product, but I would like to see them adopt more microformats for their search results. Microformats are basically result “types” like Places, Products, Media, etc. It allows you to break down your results based on attributes like price, duration, rating, etc. Exactly like the new Recipes product they are beta testing that you [Googly News] wrote about (which I am excited for and did not know about until I read about it on your blog :)). [Katie is referring to this article!]

Favorite Not-So-Googly product: I'm a big fan of Mint.com. It's hard to describe it without coming off as a giant nerd. It aggregates all of your financial data so you can keep track of your spending, create budgets, make savings plans, etc. It's a lot like most Google products: classic, simple design, easy to use, and great information.

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